This is a great representation of the design process we go through with our customers. With only the suggestion of using the letters “L” and “M”, we set out to create a logo for Lean Manufacturing. Starting from a first round of sketches, the client chose 2 options that they wanted to see further explored. After another round, they decided on the metal ribbon “LM”. After dialing the logo in exactly to their liking, we then set out to design and print a top tier business card. The cards were printed with our silk lamination and spot UV option, creating a luxriously soft finish with high gloss highlights.