Husband and wife duo Yanni and Isabella came to us to create a logo for their dream project; an outdoor adventure clothing brand. They only had one request for the logo, that we incorporate an ampersand into the design. Other than that, they were completely open to our creativity. After a few rounds of ideas, we honed in on what they saw as the perfect logo for their line of So-Cal inspired shirts. Now on their 3rd year in business, this logo is still a perfect fit for NO&YO.